Lenovo Difference Makers Site In August 2016 Lenovo launched their “Difference Makers” campaign. Their goal was to increase awareness and engagement among IT pros as well as create a hub within Spiceworks where content, posts, and events could be posted. The solution we created was the Difference Makers Lounge. The homepage, in addition to linking …
Lenovo Difference Makers Infographic This is an infographic done for the Lenovo “Difference Makers” campaign. The goal is to illustrate the features of Lenovo ThinkPads that set them apart from other notebooks, specifically for business applications. Lenovo’s style generally utilizes a limited color palette, especially so for the ThinkPad brand. I was, however, able to …
Extreme Networks Infographic This was a fun infographic for Extreme Networks. The copy didn’t really suggest any sort of theme, so I enjoyed the freedom of creating a narrative through the illustrations. The client has a very minimal color palette so I utilized tints and shades of their primary color, which was an interesting challenge. …
In early 2016, Lenovo came to our team with the goal of moving a specific amount of units in a short period of time. The campaign included display media, rich media units, and emails promoting current sales. Our business analysts implemented pixel tracking in order to provide accurate reports of how many unit sales our …
Instagram Linkedin Envelope Navigating Covid-19 An Essential Contractor’s Guide In the early days of the pandemic, many home improvement businesses were facing uncertain futures. How would an industry which relies so heavily on face-to-face contact adapt to a world where that is suddenly not possible? There were many challenges to overcome in the days ahead. …
