This is an infographic done for the Lenovo “Difference Makers” campaign. The goal is to illustrate the features of Lenovo ThinkPads that set them apart from other notebooks, specifically for business applications. Lenovo’s style generally utilizes a limited color palette, especially so for the ThinkPad brand. I was, however, able to be more playful within the spot illustrations and data visualizations to add some personality to the infographic.