Final Logo
Initial inked sketch
Final vector
Final logo lockup and ticket design by Tom Williamson
Lenovo Sideshow Lettering
Our team was tasked with creating print collateral for Lenovo's 2014 SpiceWorld booth and promotional materials. I created the initial lettering for the logo, which I then recreated in vector and handed off to Tom Williamson who created the final lockup and booth/ticket designs. I don't get a lot of opportunity to do hand lettering in the tech advertising world so this was a fun project to work on. I started by gathering images of vintage signs from traveling circuses and carnivals. The style I landed on is a sort of combination of those influences.